Here to Help
We’ve crammed our blog with useful articles and how-to’s, so if you want to grow your business DIY style or learn more about ethical business practices then you’re in the right place.

The Many Faces of Greenwashing
You’ll have likely heard of greenwashing, but have you met its children – green hushing, green rinsing, green labelling, green shifting, green lighting and...
Finding Your Brands Personality & Tone of Voice
As a purpose-led business, your brand's tone of voice is critical to your success. Tone of voice refers to the personality, values, and attitudes that come...
What is Sustainable Website Design?
If you’ve been reading our articles for a while you’ll know that the internet is a massive secret polluter. Internet usage releases the same level of...
Nine Things Every Successful Ethical Business Needs
To be successful in business, you need to have passion and determination. But most importantly, you also need a plan. The following are the eight keys to...
The Importance of Colour in Design & Branding
If we asked you what your favourite colour is, you’re more likely to say blue than any other colour in the world. Fact. A study by Maryland University and...
Why You Should Optimise Your Website Images
Image optimisation is one of the most important parts of building a fast and user-friendly website. And yet, it’s something that is more often than not,...
Designing For Accessibility
The idea that people with disabilities are also potential customers isn’t fantasy, it’s fact. Yet as technology has evolved, some designers and developers...
How To Design An Effective Print Advert
8 Seconds. 8 seconds is the average person’s attention span. And you’ve got to grab their attention and get them to take in your advert’s message in 8...
How Much Does a Website Cost?
This is probably one of the most common questions we get asked, but, it’s not a straightforward one to answer. There’s a huge amount that goes into creating a...
Is This the Death of Greenwashing?
People are becoming ever more aware of the impact their buying decisions make. Meaning more and more companies are making green claims and using...
Branding Myths Busted
A brand is one of the most important elements of a business, yet often, it’s the most undervalued and overlooked part. Whether you’ve consciously created a...
The Ultimate Guide to Starting an Ethical Business
The ethical sector is booming and it’s not showing any signs of slowing down, so it makes sense that you’re looking into starting an ethical business. But...
How To Maximise Your Event Presence
If you’ve got a stand booked, or you’re considering booking one, we’ve compiled a list of our top tips to help you maximise your event presence and get the...
What Are The Basics of SEO?
Ready to start your journey into the dark art of SEO? Well, one of the first things we need to cover when looking at the basics of SEO is what the hell it...
How to Analyse Your Website
More often than not, a website gets built, the designer and builder get paid and then the website gets left to do its thing. However, you should be analysing...
17 Things Every eCommerce Site Needs to Succeed
If you’re reading this, chances are that you want to start selling products online or you want to sell more than you already do. If you really want your...
What is a Responsive Website?
You’d think that most people would not only know what a responsive website is but that they’d have a responsive site for their business. But, as part of our...
The Pros & Cons of Online Website Builders
Have you ever been lured in by one of those flashy ads on YouTube, featuring an enthusiastic business owner raving about their great new website built with...
The Story Behind The Name: Kakadu Creative
Naming a business can be one of the hardest things to do. But equally, a name can just hit you and you know it’s the one. We’ve heard some great origin...
How to Optimise Your Website Images
If you’re reading this page we’re guessing you know why it’s important to optimise your website images. However, if you’ve been told you need to do it but...
Ten Must-Knows For Designing Your Own Book
Page sizes. Bleed. Trim. Margins. Safe areas. Typefaces. Weights. Overprint. Transparency. Master pages. CMYK colours. Perfect Binding. Case binding. Paper...
How to Offset Your Carbon Emissions
Pretty much everything we do in our modern lives creates some level of emissions. That is unless you want to live like Daniel Suelo. So what’s the solution?...
9 Easy Ways to Remove Plastic from The Workplace
It’s Plastic Free July, a movement designed to help people be part of solving our global plastic pollution problem. To help you be part of the solution we’ve...
Is It Worth Paying For a Custom Logo?
Can’t I just get a free one online? A logo is one of the first things you need to launch your new business. However, when starting out there are a lot of...
How to fix the 10 Most Common Website Mistakes
Websites, there are literally millions of them. But when it comes to the most common mistakes on websites there are 10 that we see all the time and your site...
How To Create High-Converting Landing Pages
You’ll have heard of a website, and you’ll have heard of email marketing, but have you heard of landing pages? If so, we’re going to share some top tips on...
Internet Usage: The Secret Polluter
The internet is dirty. And we’re not talking about the sites that your teenage boy swears he doesn’t look at. We’re talking about the energy that’s needed to...
Lead Magnets: The What, Why and How
You might have heard the term lead magnet before, but what is it? Why would you need one? And how would you even start creating one? The reality is that a...
How We Run an Ethical & Sustainable Design Agency
When we set up Kakadu Creative our friends told us we were mad. Lee and I (Kayleigh) were both working for one of the biggest multi-national magazine...
Website Management: Why it’s Important & What’s Involved
You invest in a strong brand identity, then you commission a beautiful website. Now all that’s left is to invest in is your advertising and marketing, right?…...
Cruelty-Free, Vegan Printing
Yep, your printing can be kind too. It’s Veganuary, a month to challenge yourself to adopt a vegan, cruelty-free diet and lifestyle. When you’re new to the...
How To Create Engaging Email Marketing
If you’re not using email marketing for your business then you’re missing out on a powerful marketing tool to stay connected with your customers, generate...
Ten Eco-Friendly Promotional Gifts
Being an environmentally conscious business is a core Kakadu Creative value. We’re always looking at new ways we can reduce our impact on the environment,...
Turbocharge your website’s loading speed
Remember dial-up internet? Watching a webpage load from top-to-bottom in little blocks? Yeah, crap wasn’t it? Well, this ain’t 1999 anymore. The Y2K bug...
How to Secure Your Website
There are two main reasons that you need to secure your website. Firstly, to protect your site, and your and your users’ data. Did you know that hacking is...
Fifteen Things to do When Business is Slow
There’s no hiding from it, things have been tough for businesses all over the world during the pandemic and many sectors are still struggling with its...
How to Self-Publish a Book
Publishing a book is an exciting prospect and something that’s becoming easier and easier to do without the need for a traditional publishing house. Whether...