by Lee Skellett | Mar 15, 2023 | Branding, How To's
Finding Your Brands Personality & Tone of Voice As a purpose-led business, your brand’s tone of voice is critical to your success. Tone of voice refers to the personality, values, and attitudes that come through in your brand’s communication.... 
by Lee Skellett | Feb 28, 2023 | Ethical Business, Sustainability, Websites
What is Sustainable Website Design? If you’ve been reading our articles for a while you’ll know that the internet is a massive secret polluter. Internet usage releases the same level of greenhouse gases as all the world’s air traffic, and this figure is set to double... 
by Lee Skellett | Oct 3, 2022 | Branding, Design, Marketing
The Importance of Colour in Design & Branding If we asked you what your favourite colour is, you’re more likely to say blue than any other colour in the world. Fact. A study by Maryland University and another by Dulux paints found that 42% of men and 29% of women... 
by Lee Skellett | Sep 25, 2022 | Sustainability, Websites
Why You Should Optimise Your Website Images Image optimisation is one of the most important parts of building a fast and user-friendly website. And yet, it’s something that is more often than not, totally ignored by web designers and developers. In this article, we’re... 
by Lee Skellett | Sep 12, 2022 | Design, Ethical Business, Websites
Designing For Accessibility The idea that people with disabilities are also potential customers isn’t fantasy, it’s fact. Yet as technology has evolved, some designers and developers still aren’t considering how their work impacts users with disabilities. Accessible...
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