by KakaduKayleigh | Nov 10, 2023 | Branding, Ethical Business, How To's, Marketing
A Practical Guide to Crafting Authentic Brand Stories Your brand’s story is the vivid thread that weaves together purpose, values, and impact. For businesses and organisations driven by a greater mission, authenticity isn’t just a choice—it’s the... 
by Lee Skellett | Mar 15, 2023 | Branding, How To's
Finding Your Brands Personality & Tone of Voice As a purpose-led business, your brand’s tone of voice is critical to your success. It’s distinct from other branding elements like your logo or visual identity, but it’s just as important. Your tone... 
by KakaduKayleigh | Oct 11, 2022 | Branding, Ethical Business
Nine Things Every Successful Ethical Business Needs To be successful in business, you need to have passion and determination. But most importantly, you also need a plan. The following are the eight keys to success that every ethical business owner should have when... 
by Lee Skellett | Oct 3, 2022 | Branding, Design, Marketing
The Importance of Colour in Design & Branding If we asked you what your favourite colour is, you’re more likely to say blue than any other colour in the world. Fact. A study by Maryland University and another by Dulux paints found that 42% of men and 29% of women... 
by KakaduKayleigh | Aug 4, 2022 | Branding, Ethical Business, Sustainability
Interview: Building a Business Based on Ethics In episode 45 of the Get the Balance Right Podcast, Kayleigh chatted to host Heather Zeitzwolfe about business ethics and building a company based on the impact it can have on society and the environment. This episode... 
by Lee Skellett | Apr 26, 2022 | Branding
Branding Myths Busted A brand is one of the most important elements of a business, yet often, it’s the most undervalued and overlooked part. Whether you’ve consciously created a brand for your business or not, it has one.Now’s the time to ask yourself, is it the right...
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