by Lee Skellett | Mar 15, 2023 | Branding, How To's
Finding Your Brands Personality & Tone of Voice As a purpose-led business, your brand’s tone of voice is critical to your success. Tone of voice refers to the personality, values, and attitudes that come through in your brand’s communication.... 
by KakaduKayleigh | Oct 11, 2022 | Branding, Ethical Business
Nine Things Every Successful Ethical Business Needs To be successful in business, you need to have passion and determination. But most importantly, you also need a plan. The following are the eight keys to success that every ethical business owner should have when... 
by Lee Skellett | Oct 3, 2022 | Branding, Design, Marketing
The Importance of Colour in Design & Branding If we asked you what your favourite colour is, you’re more likely to say blue than any other colour in the world. Fact. A study by Maryland University and another by Dulux paints found that 42% of men and 29% of women... 
by Lee Skellett | Apr 26, 2022 | Branding
Branding Myths Busted A brand is one of the most important elements of a business, yet often, it’s the most undervalued and overlooked part. Whether you’ve consciously created a brand for your business or not, it has one.Now’s the time to ask yourself, is it the right... 
by KakaduKayleigh | Dec 18, 2021 | Branding, Ethical Business
The Story Behind The Name: Kakadu Creative Naming a business can be one of the hardest things to do. But equally, a name can just hit you and you know it’s the one. We’ve heard some great origin stories for company names and we’ve even helped name some. And one of the... 
by Lee Skellett | Jun 16, 2021 | Branding
Is It Worth Paying For a Custom Logo? Can’t I just get a free one online? A logo is one of the first things you need to launch your new business. However, when starting out there are a lot of initial costs and investments, and all at a time when generally there’s no...
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