by Lee Skellett | Oct 3, 2022 | Branding, Design, Marketing
The Importance of Colour in Design & Branding If we asked you what your favourite colour is, you’re more likely to say blue than any other colour in the world. Fact. A study by Maryland University and another by Dulux paints found that 42% of men and 29% of women...
by Lee Skellett | Sep 12, 2022 | Design, Ethical Business, Websites
Designing For Accessibility The idea that people with disabilities are also potential customers isn’t fantasy, it’s fact. Yet as technology has evolved, some designers and developers still aren’t considering how their work impacts users with disabilities. Accessible...
by Lee Skellett | Jun 11, 2022 | Design, How To's, Marketing
How To Design An Effective Print Advert 8 Seconds. 8 seconds is the average person’s attention span. And you’ve got to grab their attention and get them to take in your advert’s message in 8 seconds. But there’s a lot of noise out there. And a lot of businesses are...
by Lee Skellett | Mar 10, 2022 | Design, How To's, Marketing
How To Maximise Your Event Presence If you’ve got a stand booked, or you’re considering booking one, we’ve compiled a list of our top tips to help you maximise your event presence and get the best return on your investment. Set A Goal for Your Event Presence It’s...
by Lee Skellett | Oct 4, 2021 | Design, How To's
Ten Must-Knows For Designing Your Own Book Page sizes. Bleed. Trim. Margins. Safe areas. Typefaces. Weights. Overprint. Transparency. Master pages. CMYK colours. Perfect Binding. Case binding. Paper stock. GSMs. Finishes. Spot UV. Spot colours. X-heights. Counters....
by KakaduKayleigh | Mar 17, 2020 | Branding, Design, Ethical Business, How To's, Marketing, Websites
Fifteen Things to do When Business is Slow There’s no hiding from it, things have been tough for businesses all over the world during the pandemic and many sectors are still struggling with its effects. So, whether your business is being impacted by world events or...