by KakaduKayleigh | Nov 10, 2023 | Branding, Ethical Business, How To's, Marketing
A Practical Guide to Crafting Authentic Brand Stories Your brand’s story is the vivid thread that weaves together purpose, values, and impact. For businesses and organisations driven by a greater mission, authenticity isn’t just a choice—it’s the... 
by KakaduKayleigh | Apr 15, 2023 | Ethical Business, Marketing, Sustainability
The Many Faces of Greenwashing You’ll have likely heard of greenwashing, but have you met its children – green rinsing, green labelling, green shifting, green lighting and green crowding? Nope? Well, let us introduce you to them all… Green Rinsing Green rinsing is the... 
by Lee Skellett | Feb 28, 2023 | Ethical Business, Sustainability, Websites
What is Sustainable Website Design? If you’ve been reading our articles for a while you’ll know that the internet is a massive secret polluter. Internet usage releases the same level of greenhouse gases as all the world’s air traffic, and this figure is set to double... 
by KakaduKayleigh | Feb 7, 2023 | Ethical Business, Sustainability, Websites
Interview: What is a Digital Carbon Footprint? I, Kayleigh, recently joined Deborah Labi on The Green Path podcast to answer this question, explain how dirty digital carbon footprints can be and share tips on how you can clean yours up.I also explain how I started... 
by KakaduKayleigh | Oct 11, 2022 | Branding, Ethical Business
Nine Things Every Successful Ethical Business Needs To be successful in business, you need to have passion and determination. But most importantly, you also need a plan. The following are the eight keys to success that every ethical business owner should have when... by KakaduKayleigh | Sep 13, 2022 | Ethical Business, Sustainability, Websites
Webinar: Creating a High-Performing Sales Machine In Kayleigh’s presentation to the Vegan Business Network, she shared facts on why your website is so important to the success of your business. What the 10 most common website mistakes are and how to fix them....
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