by KakaduKayleigh | Apr 15, 2023 | Ethical Business, Marketing, Sustainability
The Many Faces of Greenwashing You’ll have likely heard of greenwashing, but have you met its children – green hushing, green rinsing, green labelling, green shifting, green lighting and green crowding? Nope? Well, let us introduce you to them all… Green Hushing Green... 
by Lee Skellett | Oct 3, 2022 | Branding, Design, Marketing
The Importance of Colour in Design & Branding If we asked you what your favourite colour is, you’re more likely to say blue than any other colour in the world. Fact. A study by Maryland University and another by Dulux paints found that 42% of men and 29% of women... 
by Lee Skellett | Jun 11, 2022 | Design, How To's, Marketing
How To Design An Effective Print Advert 8 Seconds. 8 seconds is the average person’s attention span. And you’ve got to grab their attention and get them to take in your advert’s message in 8 seconds. But there’s a lot of noise out there. And a lot of businesses are... 
by KakaduKayleigh | May 2, 2022 | Ethical Business, Marketing
Is This the Death of Greenwashing? People are becoming ever more aware of the impact their buying decisions make. Meaning more and more companies are making green claims and using sustainability messaging in their marketing campaigns. Big shifts in customer focus... 
by Lee Skellett | Mar 10, 2022 | Design, How To's, Marketing
How To Maximise Your Event Presence If you’ve got a stand booked, or you’re considering booking one, we’ve compiled a list of our top tips to help you maximise your event presence and get the best return on your investment. Set A Goal for Your Event Presence It’s... 
by KakaduKayleigh | Feb 11, 2022 | Marketing, Websites
What Are The Basics of SEO? Ready to start your journey into the dark art of SEO? Well, one of the first things we need to cover when looking at the basics of SEO is what the hell it stands for. SEO stands for Search Engine Optimisation. It’s a process where the...
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