The Green Hosting Co.
Pushing Kakadu’s secret service out into the world, and simplifying the complicated world of web hosting.
• Brand Identity • Copy Writing • Website Design • SEO • Social Media Templates • Customer Portal •
Green website hosting is a service that we at Kakadu have offered as part of our website design and build service since, well, forever. But even though it’s awesome, it’s not something we ever really pushed, rather offering it as a nice little Brucey Bonus for our web-based clients.
Well, we thought it was time to let it stand on its own two feet, step out of the Kakadu shadows, and do some good for more than just Kakadu clients. So with that in mind, we welcomed our brand new little sister – The Green Hosting Company – into the digital world, with a complete, from-the-ground-up brand identity creation, a website, sales portal, control panel, support system, a set of automated email designs, social media templates, graphics, icons, and the list goes on…
We needed something fresh, bold, professional, user-friendly, and (as usual around here) free from the typical boring cliché branding traits of a green company. Because you can’t stand out if you all look the same.
Check out the images below for an up-close look at our newly-independent little sister. …oh, don’t they grow up fast!
• Brand Discovery
• Brand Stylescapes
• Visual Identity
• 3D Image/Icon Creation
• Low-Carbon Website Design
• Customer Portal
• Email Design
• Digital Marketing Materials
• Social Media Templates
Our Approach & The Result
Fresh. Professional. User-friendly.
We gave The Green Hosting Company the full-fat brand identity creation service starting with a brand discovery session, followed by brand identity stylescapes, logo concepts, and multiple steps of refinery along the way before settling on this fun, friendly style.
It’s green, but not as you know it within the ‘eco’ space. This is a bold, confident, attention-grabbing colour that is a far cry from the typical (boring) dull green you ALWAYS see with eco brands.
The logo incorporates a tree branch within the negative space between the two ‘E’s’, as a reference to the tree planting and protection that is a staple of GHC’s core values. Vector foliage background patterns, and fun, 3D imagery solidify GHC’s friendly style. While the bold sans-serif typeface, effective use of white space, and high-contrast colour palette give it the professional polish that is often lacking with green brands.
Beyond the brand, we created a complete low-carbon sales website, an automated customer portal, support system, a huge bank of automated emails, and customer control panel – all accredited by The Eco-Friendly Web Alliance and the Good Business Charter.
To support this, we created a library of social media templates (for both GHC and for new customers), digital and printed advertising material, clothing, imagery, and a whole bunch of other stuff that due to make an appearance in the near future…
I engaged with Kakadu Creative to help with the branding and website for my new finance business, Sustainable Energy Finance. Kakadu take you through a step-by-step process, so they can fully understand your requirements with regards to your brand and website. I was really impressed with their professionalism, creativity and ideas. The branding was at a high standard which made us stand out against our competitors and our website is not only modern and professional it’s has a very small carbon footprint. I would recommend Kakadu Creative to others who are looking to launch a new business venture and need top-level branding and design.
Chris Russell – CEO of Sustainable Energy Finance