Eco-Friendly Web Hosting MBST Medical UK
A brand overhaul and suite of marketing materials for a cutting-edge medical company
• Brand Identity • Website Design • Print Design • Green Hosting •
The Challenge
Introducing MBST Medical UK – disruptors of traditional healthcare. Their non-invasive, scientifically proven treatments for injury and pain are changing the game. But their brand didn’t reflect their innovative company and was starting to hold them back.
Our mission for this project was to craft a visual identity that not only represented their current business but also had the potential to evolve alongside their company’s growth.
Furthermore, we were tasked with designing a suite of marketing materials and creating not one, but two websites – a powerful marketing platform and an exclusive portal for clinical partners to access MBST Medical UK resources and help drive their own businesses forward.
All of this meant that we had to scrap their current ‘clinic next-door’ image and replace it with a bold and professional brand that would enable them to continue their success.
Project Scope…
• Brand Discovery
• Brand Stylescapes
• Brand Identity Creation
• Custom Icon Creation
• Art Direction
• Low-Carbon Website Design
• Clinician Resource platform
• Printed Marketing Material
Our Approach & The Result
Laying strong brand foundations for a fast-growing medical company
We kicked off the project by hosting a brand discovery session with the MBST team to establish their purpose, target market, competition, unique selling points, brand positioning, and core values.
We took these findings and created various stylescapes (think mood boards on steroids) to visually represent their potential brand styles, and then transformed the chosen stylescape into a strong and clean main logo and supporting designs, including a modern colour palette, cutting-edge typography and graphic styles.
We then compiled all of this into a comprehensive brand guidelines document to ensure that consistency was maintained across all digital and print channels.
With the brand identity nailed down, we rolled up our sleeves and got to work on designing and building two impactful and engaging websites, print adverts, a clinical partner prospectus and a new patient brochure.
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Elisabeth Clare – Managing Director of MBST Medical UK
