MBST Medical UK

A brand overhaul and suite of marketing materials for a cutting-edge medical company

Brand IdentityWebsite DesignPrint DesignGreen Hosting

The Challenge

Introducing MBST Medical UK – disruptors of traditional healthcare. Their non-invasive, scientifically proven treatments for injury and pain are changing the game. But their brand didn’t reflect their innovative company and was starting to hold them back.

Our mission for this project was to craft a visual identity that not only represented their current business but also had the potential to evolve alongside their company’s growth.

Furthermore, we were tasked with designing a suite of marketing materials and creating not one, but two websites – a powerful marketing platform and an exclusive portal for clinical partners to access MBST Medical UK resources and help drive their own businesses forward.

All of this meant that we had to scrap their current ‘clinic next-door’ image and replace it with a bold and professional brand that would enable them to continue their success.

Project Scope…

• Brand Discovery

• Brand Stylescapes

• Brand Identity Creation

• Custom Icon Creation

• Art Direction

• Low-Carbon Website Design

• Clinician Resource platform

• Printed Marketing Material

Our Approach & The Result

Laying strong brand foundations for a fast-growing medical company

We kicked off the project by hosting a brand discovery session with the MBST team to establish their purpose, target market, competition, unique selling points, brand positioning, and core values.

We took these findings and created various stylescapes (think mood boards on steroids) to visually represent their potential brand styles, and then transformed the chosen stylescape into a strong and clean main logo and supporting designs, including a modern colour palette, cutting-edge typography and graphic styles.

We then compiled all of this into a comprehensive brand guidelines document to ensure that consistency was maintained across all digital and print channels.

With the brand identity nailed down, we rolled up our sleeves and got to work on designing and building two impactful and engaging websites, print adverts, a clinical partner prospectus and a new patient brochure.

I cannot recommend Kakadu Creative enough. The most professional and dedicated service I have ever received from a branding and web design team. They take their time to get to know the client and have great ideas that aid implementation. I have worked with many others over the past 12 years of being in business and before that, working in marketing for the media industry. It is refreshing to work with people that can not only make things look great, they also have the knowledge and experience to ensure the messaging, design and feel is productive. They actually care too and will always go that extra mile. I will never use anyone else for design and branding. That’s a fact! Elisabeth Clare – Managing Director of MBST Medical UK

Ready to level up your brand and achieve your mission?

Then let’s get started. Drop us a message or book a call today.