Eco-Friendly Web Hosting Peak Business Finance
Laying strong, simple, user-friendly foundations for a fast-growing business
• Brand Identity • Website Design • Green Hosting •
The Challenge
Nick, owner of Peak Business Finance, wanted to take his business to the next level, scale up and grow. To do that he needed a professional brand and online presence to show prospective clients that Peak Business Finance is a trustworthy and reputable business.
But he was also conscious that he wanted his business to stand out from the crowd and show that business finance doesn’t have to be complicated or boring.
Well, that’s what Kakadu does best. We gave Peak Business Finance a fresh, bold visual identity that broke free from the stuffy, traditional style of the finance sector. You know the one – bland corporate colours, generic stock images, and boring fonts.
We also needed to create a user exeprience that didn’t overwhelm potential customers with unnecessary information and make accessing finance seem like a daunting, confusing process.
Project Scope…
• Brand Identity creation
• Logo overhaul
• UX-focussed website design
• Custom illustrations
• Streamlined user journey
Our Approach & The Result
Streamlining and simplifying
Peak Business Finance’s brand identity needed a complete overhaul. We threw out the old, stale style and created a bold, one-of-a-kind look that set Peak apart from their competition.
Our approach involved a carefully curated colour palette, unique typography, and illustrated imagery, which we then incorporated into an updated version of the Peak Business Finance logo.
PBF’s motto, “Business Finance Made Simple,” guided our efforts to streamline and simplify every aspect of their website. We revamped the content structure and user interface, resulting in a vastly improved user experience. By paring down the copy and optimizing call-to-actions, we ensured that the site was engaging, clear and user-friendly.
The results spoke for themselves with them seeing impressive improvements in both their website traffic, engagement and sales activity.
+77.61%
Organic Traffic
+20%
Session Duration
+103.95%
Page Views
+600%
Prospect Reply Rate
“
I’d never truly appreciated the difference a professional brand and online presence could have on a business until working with Kakadu Creative. Once the project completed the results from all of our sales channels increased. It’s given us a strong foundation to have better conversation with lenders and clients and in turn grow the business. I’m so pleased we made this investment, I just wish we’d made it sooner.
Nick Mayhew – Owner of Peak Business Finance
