Going Beyond Your Website: Driving Traffic & Increasing Conversions
In today’s digital age, having a website is essential for any business. It’s your online storefront, showcasing your products or services to a global audience. However, simply having a website isn’t enough to guarantee success.
To truly thrive in the online world, you need a comprehensive marketing strategy that goes beyond your website’s virtual walls. A strategy that drives traffic to your site, captures the visitors while they’re there and then nurtures them along their buyers journey towards making their final purchase with your business.
Understanding the Buyer’s Journey
Imagine this scenario: a potential customer stumbles upon your website. They might be vaguely aware of their needs or challenges but are far from making a purchase. This is where understanding the buyer’s journey becomes essential. Especially when, according to a study by Marketo, approximately 96% of visitors who come to your website aren’t ready to buy.
So, what does the buyer’s journey consists of?
Well, it’s broken into three core stages: awareness, consideration, and decision.
The Awareness Stage
At this initial stage, potential customers are identifying a need or a problem that they want to solve. They may be conducting research or seeking information to better understand their situation and their options. Your goal during this stage is to attract their attention and offer valuable insights to establish yourself as a trusted authority.
The Consideration Stage
During the consideration stage, potential customers have fully defined their problem and are actively seeking solutions. They’re comparing different options, evaluating features, and considering the pros and cons of various solutions. Your goal in this stage is to position your business as the ideal solution, building trust and confidence in what you have to offer.
The Decision Stage
At the decision stage, potential customers have narrowed down their options and are ready to make a purchase. They’re evaluating pricing, delivery options, customer support, and other factors that can influence their decision. Your goal now is to provide a seamless buying experience and convince them to choose your business over your competitors.
Most website visitors fall into the awareness or consideration stages, which means they need guidance and nurturing to move closer to making a purchase. But before you can nurture them you need to get them to your website in the first place.
So, how do you drive traffic to your site and how do you then nurture them on the sales journey?
Our free 24 page guide ‘Going Beyond Your Website: Driving Traffic & Increasing Conversions’ is here to help you do just that.
Download it for free today to discover proven strategies to increase your website traffic and convert more of the people who visit it.
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Written by Kayleigh Nicolaou
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